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Simulation Modelling Services (SMS)

Contact Details

Simulation Modelling Services (SMS)
Contact: Geoff Gray or Lucas Stretton
Address: Level 2, 113-145 Hunter Street, Newcastle NSW 2300
Phone: 02 4926 1500


SMS are the exclusive partner to Rockwell Automation, giving us the right to distribute the Arena simulation software throughout Australia and New Zealand. We offer software support as required to Arena users and we are always happy to discuss modelling issues that our users may be experiencing. Arena has for a long time been considered one of the best business process simulation packages on the market and remains popular today. Arena enables organisations to analyse and decide upon process improvement and investment options. Typical questions asked by Arena users include, though are not limited to:
• How can we achieve our performance objectives?
• When should resources be increased or reduced?
• What will be the impact of making an operational change?

SMS provide training services to Arena users. We offer a 3 day beginner course as well as a 1 day advanced course. While we typically stick to teaching the most commonly used modelling techniques, training courses can be customised by request. We have also supported a major Australian university with the design of a simulation component for an undergraduate course.

SMS also distribute a piece of software named Rantt. This is a Gantt charting tool to explore how resources are used throughout a simulated scenario. The visualisation produced by Rantt can be considered as a static animation that can be explored at the completion of a scenario and used as a debugging tool.


• SMS are the exclusive distributor of the Arena simulation package within Australia and New Zealand.
• Arena uses a drag and drop flowcharting style interface through which the user builds their model code. This flowcharting methodology results in a program that is easy to learn and users can quickly get started on modelling their systems.

Key Customers

• The Australian Defence Force
• BHP Billiton
• Rio Tinto

Key Partners

• Rockwell Automation
• SE Solutions